Color selection is one of the key elements of building a strong brand. How a brand is perceived relies heavily on it’s colours because the colour is the first thing a customer notices about your logo. Different colors evoke different emotional responses in mind of the the beholder. Yellow makes us feel sunny, cheerful, warm; […]

The Marketing Edge Summit attracted players in the marketing and advertising industry on the 11th of April, 2014 at Federal Palace Hotel, VI. The summit was organised by Marketing Edge Magazine with the theme: “Exploding Major Myths of Marketing and Advertising Services Industry in Nigeria”. The Summit was one of the events set to mark […]

The Marketing Edge Magazine Marketing Summit was a part of the magazine’s 10th Anniversary celebration and it held at Federal Palace Hotel, VI on the 11th of April, 2014. During the summit, George Thorpe, the lead panelist and lecturer (and a veteran in the Nigerian Advertising and Marketing scene), speaking on the theme of the […]

The 3rd Annual African Resources and Technology for Education (ARTE) exhibition held at Federal Palace Hotel, VI on the 3rd and 4th of April, 2014. The exhibition, hosted by Worldview International Group, aimed to bring together suppliers and manufacturers of educational technology and resources from all over the globe to forge a new path in […]

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It was a convergence of wedding vendors and brides-to-be, grooms-to-be, mothers, mothers-in-law to be, friends and families as guests walked through the doors of the 2014 Lagos edition of Wed Expo Lagos held at The Haven event centre, GRA, Ikeja from 28th-30th of March. Over 150 booths were occupied with wedding vendors and experts: wedding […]

On Friday, 7th of March 2014, at the Freedom Hall TGIF Open Mic Night session at Bogobiri House, I was able to steal Jumoke Alawonde-James – one half of the pair of formidable minds behind Freedom Hall – for a brief chat. Incidentally, it was her birthday too.     Happy birthday! Thank you! When […]

It was Open Mic Night at Freedom Hall T.G.I.F event at Bogobiri House, Ikoyi, Lagos on the Friday, 7th February 2014. It was a particularly special night because it was also the birthday of one of the co-founders of Freedom Hall, the beautiful Olajumoke Alawonde-James. Freedom Hall is a movement and platform created for everyday […]

Day 5, the day before the curtains finally fell on Social Media Week Lagos, 2014 and the last day of the physical events (day 6 events were virtual). I attended the “The Power of Advocacy using Social Media” event held at the #SMWexperience hub in Four Points by Sheraton and hosted by Friends Africa. The […]

After Day 3 of the Social Media Week Lagos, I was pretty pumped up for Day 4. Knowing SMW was about to come to an end left me a bit melancholic. It had been a good week thus far. Day 4 saw me at Four Points Hotel by Sheraton in Lekki for the “Make More Money: Connecting […]