In our Q3 recap, we asked our community how we were doing and the response was essentially “You did okay but it could be better” so we said bet!
In Q4, we saw a steady uptick in engagement across all platforms. Our audience's connection to the content remained strong, and with every post, we worked on improving not just quantity, but quality.
Scroll down to see some of our q4 stats!
We wrapped up Q4 of 2024 with 6 stories. E choke, abit e no choke?
We kicked things off with serious financial wisdom in Investing for Beginners: Building Wealth in Nigeria Amidst Economic (and Spiritual) Challenges,” showing our community how to navigate the crazy economic landscape in Nigeria through Investment.
Then of course, hot gist in “(Heart)Breakfast Time! – Three Nigerians on Surviving the Bitter Taste of Heartbreak” Heartbreak is rough, but these survivors showed us how to heal, grow and remind everyone that, yes, there’s light at the end of the tunnel.
Next, we waxed philosophical in “The Secular Nigerian: Three Youths on Leaving Religion Whilst Living In Nigeria” where three youths shared their struggles and journeys with religion and Nigerian society.
Fashion didn’t get left behind. In “The Nigerian Gen Z Wardrobe – Must-Have Items And Where To Get Them,” we gave you the ultimate Gen Z style guide that’s part thrift, part attitude, and all kinds of chic. We too sabi, gosh!
Then, we introduced just a little bit of holiday enjoyment with “Na Who Survive Dey Enjoy: Treat Yourself This 2024 Ending.” where we showed you how to pamper yourself on a budget.
And lastly, we wrapped up (christmas pun, get it?) the year with “No Be Everytime Transfer – Make a Real Impression With These Unique and Affordable Holiday Gifts.” where we gave you gift ideas that’ll earn you the loudest “Aww”s.
Our Q4 roster was a vibe and a half, and there’s at least one story that hit home for everyone in the community.
If you haven’t given us our flowers yet, don’t worry, we also accept payment in collaborations and shoutouts.
This is a rundown of some of our channel highlights this quarter. From Twitter to Instagram and then Threads, we had quite a time with the community!
Twitter has been iconic, blessing us with unforgettable gems this past year.
The relationship debates were hilarious, with people swearing off exes and declaring their deal-breaker beliefs. These conversations didn’t just dominate Q4—they practically defined 2024.
Relationships? Always the hot topic, always bringing the drama.
Here are some of our favourite tweets from our community in Q4:
Our community loves to show off, and we will always give them the space to do that.
So, we said, let them see hair!
Here’s some for you in case you need the hair inspo this year.
Our most buzzworthy poll of the quarter definitely touched some nerves.
We asked “Would you ever stay friends with an ex after a breakup?” and they were not taking it easy with us.
The majority said, “Which foolish friendship?” and we, of course, remained neutral throughout this whole discourse (we agreed like mad, sorry).
Q4 is one for the books, and we do it all for our amazing community! The energy, creativity, and support have been nothing short of spiritual.
Three oblee for you, please.
From big wins to small moments, you’ve been there every step of the way, making this journey unforgettable.
Cheers jare, you’re the real MVP.
We had a blast on Instagram this quarter, from hilarious comments to seriously heartwarming moments, it was a wild ride. But you know what really shone this quarter?
Our polls!
The community really showed up and out.
Whether it was discussing relationship deal-breakers or fashion must-haves, their answers kept us on our toes.
Here are some of our fave responses:
And of course, we have to give three gbosa to our most interactive community members in Q4.
E remain small make we marry sef.
Threads is still the new kid on the block, and we’re steadily growing our presence there. It’s been an exciting ride, and while we’re still figuring out how best to navigate the space, one thing’s for sure: this quarter, it was all about building solid connections.
The real highlight? We didn’t just talk at our community, we talked with them.
Through ongoing conversations, we forged real relationships and engaged in some very insightful exchanges. Whether it was diving deep or just sharing a laugh over relatable moments, these interactions helped us understand our community better, and it was golden.
Here are some of our fave comments in Q4:
As we continue to grow on Threads, we’re excited to keep building these connections and being part of more meaningful conversations.
2025, wear your shirt dear, it’s you and us now.
And of course this recap wouldn’t be complete if we don’t acknowledge our most interactive community members in Q4!
