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Notes from Ahmad's Journal: Our Q2 2024 Roundup

Greetings, readers, partners and amebos!

Welcome to the Q2 2024 edition of "Notes From Ahmad's Journal" where we bring you a cute recap of all the exciting happenings, engaging stories, and significant milestones we’ve had over the past quarter.

This is our way of celebrating you but also reflecting on our journey - one you've so graciously taken with us - by showcasing our most memorable moments together and sharing the impact of our stories on social media and beyond.

Follow us closely dears, lets wander through the sprawling mansion of Ahmad’s Journal.

Performance Overview

Firstly, our Q2 Highlights Reel.

Here, you can see our significant achievements and milestones over the past quarter.

Readership sourced from our channels

Polls across our channels

Listening figures

The stories of Q2


Top (and not) Performing Stories

Ahmad’s Journal had many pages this quarter - and no, it's not because he loves to talk, it's simply that gist loves him.

Anyway, here are the stories you loved most.

Highlighting the stars

The not-so-great bits

Do you know why we are so amazing? We’re not too stuck up (or deluded) to know when something didn't do great.

A few of our posts didn’t quite have your attention this quarter. These stories either didn’t resonate with you or got lost in the noise.

At IN3K8 Media, we’re all about improving - how else can we keep eating up everyone else? - so we would love your feedback on what you would like to see more or less of in the future.

In the meantime, here are a few that didn’t make the splash we hoped for.

Channel Highlights

Instagram

We had a lot of fun on Instagram this quarter! Throughout it, we were able to reach more than 2000 accounts (Amapiano plays loudly in the background) and our impressions skyrocketed.

We remain ever humble and very grateful.

Much of these stats came from people who weren’t even following us, so, thank you for liking, commenting and even sharing because they went a long way!

Our Nigerian Banking Carousel had the most engagement this quarter and, not to be cocky but, rightfully so.

The shege Nigerian banks show citizens on a daily is the stuff of generational curses.

Our reel on outing essentials reached the most people this quarter because let's face it, the right gear makes all the difference when you’re going out.

Imagine forgetting your lip balm or charger? You might as well light a fire and step into it because the night is ruined.

Twitter

We love Twitter (or X, anyone you want, please).

Getting to know our community on Twitter and what they like to see was our top priority this quarter and we believe it's paying off.

Our numbers on Twitter grew monthly, and it's due in no small part to all the likes and reposts, and everyone that clicked the link to read Ahmad’s Journal.

Special mentions are:

Nigeria is hard, and managing money while living in Nigeria is something you do night vigil over, so we wrote the “Millenial Money Mistakes - Lessons Learnt that Hard Way” article.

Off the back of that, our Gen Z Money Bingo was the top tweet of this quarter! With over 3000+ impressions and some interesting comments from readers, it’s safe to say that it got attention in Q2.

Also, the bank palaver Ahmad covered hit a little too close to home for a lot of readers. It seems we’ve all experienced some variation of 4 hours in Banking Purgatory.

Threads

We like to call threads our “lowkey goldmine”. She's like that “Money talks, but wealth whispers” saying.

In Q2, our engagement on Threads steadily increased, with over 400 interactions so far.

Considering the app's recent launch, competitive landscape and the size of our account, let's not lie, this is a promising start, this is why we're thrilled to see our Nigerian and African community growing.

Our mission (some would call it our “Roman Empire”) is to connect with and support this community, and we're dedicated to finding and engaging even more people.

We can't wait to boost these numbers in the coming months.

Our top post on Threads this quarter was an audio clip of Dave speaking on his wishes for Nigeria regarding mental health.

Post by @in3k8media
View on Threads

Even though Threads is still a growing app, its potential? Chef’s Kiss.

Take this as your sign to join us on Threads. Immediately.

Telling you stories, giving you signs… it gave guardian angel.

Closing thoughts

This quarter, we've made steady progress and achieved notable milestones. Your engagement - yes, even you silent readers - and feedback have been invaluable in helping us identify areas for improvement and we're committed to raising the bar even higher.

A heartfelt thank you to all our readers, followers, and you for reading this!

Three gbosa for you, dear.

Your support and engagement made all of this possible. We're grateful for every comment, like, and share.

For next quarter, we want to enter the talking stage with you.

It's only natural, you know us, we know you, you like us, we like you…

1+1= Us.

We want to connect more meaningfully. We want to know the deep, philosophical truths you may hide - like will you pay ₦19,500 for amala at Nok by Alara? Do you dip bread in tea? - because what is a relationship without real talk? So, if you also want to get to know us (we’re very nice, well brought up, from a good home too), follow us on our social media, go to our latest post and tell us something random about yourself.

Your feedback and participation are what drive us to create more Gen Z-focused stories for you.

Small and medium enterprises are always welcome to partner with us, feel free to send us an email at email@idk.com so we can talk business or even if you just to know what we can do together. We dey for you.

Q3 for Ahmad’s Journal is looking like a serious level-up, and while we can't spill all the tea, we can tell you that some of the next entries will be spicy (one or two relationship stuff for the #reallovers), fun (more hilarious interviews coming) and very, very… You know what? Just stay tuned.

So, until next time, keep dreaming big, hustling smart (and LEGAL, please) and looking after your mental health.

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