Earlier today Jovago.com one of Nigeria’s leading online hotel booking companies and one of Rocket Internet’s many ventures released some keys stats gleaned from bookings made on their platform.
The release sought to provide answers to questions about the Nigerian online hotel punter that you may have spent many a night agonising over: Price vs Quality – which is the key driver for them, what standard of hotel are they booking? What facilites are most important to them and what is the most expensive booking? It also shed some light on other obscure but equally interesting questions like longest stay booked by a guest and the most remote hotel in Nigeria.
Full excerpts from the release as well as an infographic can be seen below. Enjoy!
Ever wondered what Nigerian travelers look for when booking hotels online? Africa’s No 1 hotel booking portal Jovago.com just released an infographic which shows an interesting trend about hotel booking and the hospitality industry in Nigeria.
According to the infographic and a bit surprising, Air Conditioning is top on the list. Second is the availability of a swimming pool. Staying connected to the world is very important in this age which makes Wifi (internet access) the third most important facility travelers look for when booking a hotel.
Digging further, the survey shows pricing is top on the mind of travelers with 78% filtering their search based on price range (lowest to highest). Only 22% of travelers place priority on the ratings and reviews of the hotels.
For its affordability and comfort, 3 star hotels are popular choice with about 37% of travelers looking to book. Next is the 4 star luxury hotels with 33%. Interestingly, more travelers are looking for 5 star hotels than 2 star hotels.
Other interesting facts from the survey is that the longest stay booked through the platform was for 89 nights. The most remote hotel in Nigeria is in Calabar – the Obudu Castle Ranch in the Sankwala Mountain. It takes more than 5 hours driving to get to the ranch and it could take up to 10 hours in bad weather climate.
Travelers now find it easier to access numerous hotels, search through and book the one most suited for their need with online services like Jovago.
This survey is based on several thousands of Nigerian travelers who booked through Jovago.com in December 2014.
Habits of the Nigerian hotel website visitor: the Jovago.com experience
