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Media Specification and Rate CardBy Stephanie Dozie on February 14, 2014

Supported Formats

 Image Show/Poster

Allows advertisers to put up electronic posters of products, events or corporate messages. This is the most basic format supported by our platform and requires the least effort, as previous digital assets can be quickly adapted to our platform specifications.

  • Aspect ratio: 16:9.
  • Resolution: 1920 x 1080 pixels.
  • Supported File Types: .PNG .JPG

 Video Clip

Allows advertisers to display short video clips containing adverts or brand messages. It is currently the most versatile format since it provides the most creative flexibility, as content is hindered only by the imagination of the director and the scope of the client brief. This format also provides for longer ad slots.

  • Aspect ratio: 16:9.
  • Resolution 1920 x 1080 pixels.
  • Supported File Types: Flash videos (.FLV) at the moment. Conversion can be undertaken by us for clients from other source file types but will be billed at the rate of ₦ 10,000 per video asset.

Maximum video clip duration is 90 seconds at the moment. Longer video clips can be displayed but will be specially priced.

Please note that video clips will need to be encoded without sound, to avoid noise pollution. With lettering that appears on your images/videos, please note that since they will be read at a distance they will need to be in legible fonts and at the right point size. 32 pixels is usually a good size to start from.

 Slot Pricing

All contracts are priced in blocks of 100 exposure/slots per day. So a 15-second contract, for example, would result in a total exposure time of 1500 seconds (or 25 minutes) per ad day. It is also important to note that contracts can be for any length of time from 1 day onwards. Medium to long-term contracts are, however, looked upon favorably and goodwill will be shown in the pricing of contracts with a term of 1-month or more.

Image Show/Poster

Exposure duration Maximum images for exposure Contract Price per day
10 seconds 2 ₦ 2,500
15 seconds 3 ₦ 4,000
30 seconds 5 ₦ 7,000

Please note that the slot/exposure time is distributed on a pro-rata basis between the supplied images. So for a 30-second contract where the maximum number of contractual images (5) is supplied each image gets an exposure time of 6 seconds per slot.

Video Clip

Exposure duration Contract Price per day
30 seconds ₦ 7,000
60 seconds ₦ 9,000
90 seconds ₦ 12,000
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